Pick creators who convert for your product.
Pick the creators who'll actually convert for your brand, not just the ones with reach. Trudy scores creator-brand fit on 160+ psychological signals, weighed against your brand's own profile.
80% higher conversions on average, across 250+ brands.
Free for 7 days. No card needed.
Creator selection is still a gut feeling dressed up as a methodology.
Follower counts and engagement rates describe reach, not conversion. Vibe checks, past collabs, and what the team thinks of the bio don't get you any closer to a yes or no for your brand.
So influencer selection stays a judgment call: opaque, unrepeatable, impossible to defend in a room. The post-mortem six weeks later is the first real data anyone sees, and by then the budget's already spent.
We think the creator economy deserves better than guesswork. So we're building the evidence layer underneath it.
Trudy puts data behind your gut feel.
The Trudy Score: a 0–100 prediction of how likely a specific creator is to convert for a specific brand. Three sub-scores measured independently, then rolled up. This is the view you see inside the product.
- ✓ High potential to convert their audience
- ✓ Strong fit for health and wellness
- ✓ Strong match with your target audience
Topical overlap between the creator's content and the brand's category, stylistic and narrative compatibility, value and persona alignment, plus brand-safety and creator-safety signals. Does this pairing feel authentic, or bolted on?
Demand-side fit. Audience composition against the brand's target market: demographics, geography, language, observable proxies for purchasing power and willingness to pay, plus preference and lifestyle alignment where inferable.
Attention and persuasion. Retention around sponsored segments, engagement quality, and the psychometric profiles of creator and audience that proxy for trust and susceptibility. Holding product and audience constant, how much incremental conversion does the creator generate?
No sub-score decides on its own. Strength in one can compensate for softness in another. The headline Trudy Score is the rolled-up prediction.
How the model worksTwo ways in. One score.
Evaluate the creators you bring. Discover the ones you haven't found yet.
Score any creator on demand.
Paste a handle, upload a list, or import the roster you already work with. Each creator comes back with a Trudy Score against your brand. Vetting on demand, not a service request.
The best matches for your brand, surfaced automatically.
Build your brand profile once. Trudy ranks every creator in the database against it and surfaces the top matches. Discovery without a brief.
General for everyone. Pro for the brands that earn it.
Every brand starts with Trudy General. Brands with enough historical creator spend upgrade to Trudy Pro, a version of the model trained on their own campaign data.
The baseline model.
A decade of agency campaign data and around $180M of tracked creator spend, applied to every brand plan.
Trained on your brand.
Trained on your brand's psychometric profile and past campaign outcomes. Around three times the lift of the baseline.
Performance uplift vs unmodelled creator selection. Trudy in-house benchmark.
Case studies.
For brands using Trudy.
Compared to manual creator vetting workflows.
Aggregate across active Trudy customers.
"Trudy has been a wonderful partner to Skillshare as we scale our influencer program. With it, we are able to not only quickly identify high-fit creators but also deepen our understanding of our ideal creator profile, directly informing strategic decisions. We have loved working with the Trudy team!"
Samantha Haberl, Senior Manager, Influencer Marketing · Skillshare
"At AG1, the wrong creator pick is expensive. Trudy changed how we prequalify channels before they even enter our test phase — replacing gut feel with data. That alone has meaningfully improved our test success rate. But what really feels like a game changer is the AI learning from our historic data to surface more creators like the ones we've successfully converted to core performers in the past. And when you can identify upfront which creators genuinely align with AG1's values, the ones who pass don't just perform — they become real brand ambassadors."
Felix Bayer, Senior Partnerships Manager Audio & YouTube · AG1
"We work with thousands of creators. Once you figure out how to run a programme at that scale, the hard part becomes picking the right people. Trudy helped us put structure behind that instinct. We gave them our historical performance data, they built a model around it, and now we get a score before we commit budget."
Matt Reichard, Head of Influencer Marketing · Storyblocks
"Helps us save our biggest problem: predicting conversions. Trudy looks beyond what other tools can do (listing demographics, engagement rate, etc) and is shedding a light into the black box of an influencer channel by giving us a sense of how well a creator might convert. It's not the only tool we use, but it's definitely adding a crucial piece to the puzzle, which no other tool on the market can."
Mitja Thomas, Head of Influencer Marketing · Planet Wild
"What I genuinely love about Trudy is how much time it saves me. The audience fit check alone replaces so much manual digging, and I'm obsessed with the brand partnerships tab. Always curious how many collabs a creator has done before, and having that instantly visible just makes vetting way faster and smarter."
Yuliia Maryniak, Head of Influencer Marketing · Kittl
"Excellent tool for finding the right influencers. It really helps cut through the noise so you can connect with quality creators without wasting money on the wrong ones."
Teddy Waiche, CEO and Founder · Rose Forever
Find your matches.
Sign up free. Build your brand profile in around an hour. We score every creator in the database against it and send back an auto-recommended shortlist of your top matches. No card required.