The standard for understanding influence
Pick the creators who'll actually convert for your brand, not just the ones with reach. Trudy gives you a 0-100 prediction for any creator against your brand, with the reasons behind it, before you commit budget.
80% higher conversions on average, across 250+ brands.
Free for 7 days. No card needed.
Replaces gut-feel shortlists and reach dashboards with brand-specific conversion predictions.
Storyblocks picks creators with a score.
They replaced gut-feel creator selection with a custom Trudy Score, built on two years of their own campaign data. Same creator spend, 1.8× the conversions.
Modelled on ~3,000 campaigns · 2024–2025
"Now we get a score before we commit budget."
Matt ReichardHead of Influencer Marketing, Storyblocks
How the world's best brands understand influence.
Creator selection is still a gut feeling dressed up as a methodology.
Follower counts and engagement rates describe reach, not conversion. Vibe checks, past collabs, and what the team thinks of the bio don't get you any closer to a yes or no for your brand.
So influencer selection stays a judgment call: opaque, unrepeatable, impossible to defend in a room. The post-mortem six weeks later is the first real data anyone sees, and by then the budget's already spent.
We think the creator economy deserves better than guesswork. So we're building the evidence layer underneath it.
Trudy is not another influencer platform. Tools like CreatorIQ and GRIN run the relationship and the campaign. Trudy comes before all of that: one score that says whether the pairing will convert, before any budget moves.
