We've spent a decade studying influence.
Digital influence is the most powerful currency of our time.
To set the global standard for influence, driven by data, guided by science, so brands and creators build authentic partnerships that deliver real results.
The industry still evaluates creators like billboards: followers, engagement, audience demographics. Useful, but incomplete. Trust is the overlap between a creator's values, personality, and language and their audience's. We measure that overlap against the brand's profile too, so the people who pick creators can defend why.
When the right partnership happens, everything rises.
A brand and a creator find each other. Their values align. Their tone matches. Their audiences connect. And it just clicks.
When that happens, everyone wins. The audience loves what they see. The brand drives results. The creator stays authentic. The whole ecosystem strengthens.
We built Trudy to make that happen on purpose, not by accident.
Our background story.
Trudy's founding team built and ran one of Europe's largest influencer agencies for a decade before starting Trudy. Hundreds of millions of tracked creator spend across brands, categories, and markets went through the operator years. Every strong campaign and every weak one became training data.
The pattern we kept seeing: the creators who converted weren't always the ones with the biggest reach or the best-looking content. They were the ones whose values, tone, and worldview lined up with the brand and the buyer. That alignment was legible from the content, if you measured the right things.
In 2023 we started formalising the method through dedicated research. In 2024 we co-founded GCDIR, the Global Centre for Digital Influence Research, and began publishing research outputs. Trudy is the product that comes out of that programme.
More than thirty contributors across data science, behavioural psychology, data engineering and design have shaped Trudy's models and methodology, and over $10 million has been invested in the underlying research.
Founders, operators, researchers.
Based in Los Angeles · London · Stockholm
Team from the world's leading institutions
The people we learn from.
Operators, researchers, and investors who shape how Trudy thinks about influence, measurement, and the market.
Our method sits inside a programme, not a product.
Trudy's scoring is built on a decade of agency campaign outcomes, the GCDIR research programme, and applied work in psychometrics, psycholinguistics, and brand archetype. The full methodology lives on the science page.
Read the science →Demo, partnership, or academic collaboration.
If you run a brand, an agency, a platform, or a research programme, we're happy to talk. Tell us what you're working on.
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