How NordVPN
used Trudy to
increase ROI by 39%
Global cybersecurity brand, NordVPN, are on a mission to create an internet without borders. Pretty cool! They had great results from their influencer marketing, but, when they started to scale things got tricky.
THE SITUATION
The more, the not-so-merrier.
Although NordVPN hit the jackpot with a few influencers, most were underperforming, meaning each month they tried to increase their activity and source new influencers, their overall ROI took a hit… sound familiar?
THE PROBLEM
Traditional metrics aren’t enough...
Like NordVPN, you’ve probably tried to figure out which metrics are predictive of performance and what your top performers have in common. Whilst, the traditional metrics were important, it wasn’t enough. And this prevented them from increasing their spend profitably.
THE SOLUTION
Understanding why your top performers do so well!
Using 160+ psychometrics to go deeper, Trudy analysed NordVPN’s influencer activity to uncover the human metrics that make the difference. In a matter of days, NordVPN could easily identify which influencers were going to be high (and low performers), how persuasive they were, how they matched their brand values and their personality profiles.
"Working with them allowed us to reach some amazing results in our influencer marketing strategy!"
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Predict performance at the click of a button with Trudy Score.
& money
Powering
Trudy was born out of an influencer marketing agency. We made it our mission to make influencer marketing more authentic and efficient for our clients. As such, Trudy is now empowering all marketing agencies alike.
By making influencer selection more effortless and reliable, brands can use Trudy's support for campaigns of any size with no external help.
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